Communicating Your Impact
Robust reporting on your sustainability programme tailored to resonate with civil society and consumers.
WHAT DO YOU GET FROM THIS APPROACH?
WHY IS EFFECTIVE COMMUNICATION IMPORTANT?
Proactive communication about sustainability commitments and performance gives companies a chance to demonstrate their work and impact, and to differentiate themselves from competitors.
This is more important than ever as food companies are under increasing scrutiny from NGOs, customers, and citizens about sustainability commitments. Initiatives like the Business Benchmark on Farm Animal Welfare are publicly ranking food companies on their performance, whilst networks like the FAIRR Initiative are helping investors to include sustainability risks in their decision making process.
WHAT IS FAI’S APPROACH?
Understand current practices: Through supplier engagement, and using our online survey platform, we collect information and reliable data on animal farming sustainability in your supply chain.
Review and benchmark: We carry out a comprehensive assessment of your current public reporting on animal welfare and sustainability and benchmark against recognised best practice to provide tailored recommendations on gaps, improvements, and next steps.
Communicate: Collaborating closely with your communications teams, we provide an external reporting framework to ensure companies communicate progress to civil society and consumers in a way that will resonate and achieve maximum possible credit in any NGO reviews.
This annual progress report ... is a shining example of leadership and a proactive approach... and a bold way to communicate their agenda. We wholeheartedly applaud this transparency.