Our Impact

McDonald's AMP Grazing Project

Project Overview

The McDonald’s FAI AMP project looks to gain valuable insight into what Adaptive Multi Paddock (AMP) grazing looks like on a successful commercial UK beef system. AMP is a regenerative grazing technique that works with nature by placing cattle and their managers within the natural environment, mimicking natural processes in order to achieve more resilient farming systems. In 2020, FAI transitioned the beef enterprise over to AMP grazing and over the subsequent 4 years are collecting the detailed ethical, environmental and economic metrics to understand and document the impact of this novel grazing system.

Building upon our experiences and the progress demonstrated at the FAI farm, the McDonald’s FAI AMP project is creating a training platform that will help industry and other producers move UK beef production towards systems that give back to, and regenerate, our landscape.


Our Latest AMP Project Update: Tackling the Farm's Red Flags

In our second video we demonstrate what AMP grazing means in practice and how it can help us tackle the twin crises of biodiversity loss and climate change.

Clare and her team are looking closely at the root cause of problems on the farm by spotting ‘Red Flags’ such as weeds and cases of New Forest Eye. Watch the video to find out how red flags can provide a deeper dive into what is really happening within the farm ecosystem.

To learn more about how FAI are planning to manage New Forest Eye regeneratively see our recent blog post.

“Over the years FAI has played a critical role in determining the direction of our key agriculture programs. Bringing practical farming experience and deep sustainability knowledge to bear, FAI has helped ensure these programs bring value to both our business and those of our farmers.”

Keith Kenny
Vice President of Sustainability
McDonald’s Corporation

All videos

Project Blogs

eLearning: Foundations of Regenerative Agriculture

It starts with you

This course is the perfect starting point for anyone looking to learn more about one of the most promising potential solutions to biodiversity loss and global warming. Through an interactive online learning you will better understand the challenges and opportunities of regenerative agriculture.

We explain how leveraging ecological principles and processes can move us towards food production practices that build resilience while at the same time producing the highest quality, nutrient-dense and delicious foods.