OUR IMPACT

Transforming Food and Farming for Good

FAI is helping businesses and individual producers transition to more sustainable and ethical practices.

At FAI, we believe in transforming food and farming for a better future. As a leading sustainability consultancy, we work across multiple sectors — including agriculture, aquaculture, and food production — to create practical, science-based solutions that benefit businesses, farmers, animals, and the environment.

Our focus is on regenerative agriculture, responsible farming practices, and ethical food production. By partnering with farmers, food brands, and industry leaders, we help drive the transition towards systems that restore nature, enhance animal welfare, and ensure long-term resilience.

Sustainability is at the heart of everything we do. We support businesses in reducing their environmental footprint, improving animal welfare outcomes, and adapting to evolving industry demands. Through data-driven insights, research, and education, we empower organisations to make informed, impactful decisions that align with consumer expectations and global sustainability goals.

Whether it’s improving soil health, enhancing biodiversity, promoting responsible aquaculture, or developing innovative welfare strategies, FAI is committed to making food production more sustainable and ethical. Our goal is to create a future where farming works in harmony with nature while delivering high-quality food in a responsible way.

With decades of experience and a deep commitment to change, FAI is proud to support businesses in shaping a more sustainable and resilient food system.

Related case studies

Using animal-centric indicators with a leading UK retailer

New online platform makes certification more accessible for small-scale fisheries

Promoting continuous improvement with data

Making free-range laying hen management easier

Global expertise strengthens leading retailer’s agricultural vision

FLOCKWISE takes health and welfare of cage-free hens to a new level

McDonald’s AMP grazing project

New Forest Eye at FAI: Using red flags to guide regenerative decision-making

AMP grazing and animal welfare

Drought Resilience

Outwintering

What is a weed in a regenerative grazing system?

At FAI, we work alongside farmers, food brands, and industry leaders to create lasting, positive change. But don’t just take our word for it, you can hear from those who have experienced the positive impact of working with us firsthand.

M&S

Our strategic partnership with M&S has contributed to it achieving its goal of leading in animal health & welfare in sustainable food production through:

Horizon Scanning

We provide regular horizon scanning and benchmarking of competitors and standards.

Outcome Measures

We collect welfare outcome measures, providing M&S with insight into its supplier performance and outcomes linked to their farming standards.

Policy Development

We developed the M&S policies on animal health & welfare and antibiotic use and regularly review and update their Select Farm standards.

We work with FAI because they are skilled animal welfare specialists offering a very high-quality service.

Steve McLean

Head of Agriculture and Fisheries, M&S Food

Woolworths South Africa

As the leading retailer in South Africa, we partner with Woolworths to help apply global best practices through:

Strategic Support

We use our global supply chain experience and benchmarking processes to provide strategic support.

Practical Training

We have provided access to best practice through practical training and supplier study tours.

Policy Development

We have developed animal welfare sourcing standards and policies alongside regular technical and scientific briefings.

FAI’s wealth of knowledge and experience in the world retailer sectors and farmed animal sustainability is equipping us to tackle our challenges and risks.

Schutz Marais

Senior Agricultural Technologist: Protein, Woolworths South Africa

KFC Pan Europe

Our scientific, technical, and data expertise ensures KFC is collecting the right metrics to manage risk and assess welfare. This has involved:

Secure Data Handling

Our Insite platform allows simple and secure submission of supplier data sets and automated data checks.

KWIs

The collection of broiler key welfare indicators (KWIs) has been the cornerstone of KFC’s Western Europe Chicken Welfare Programme and Policy, driving continuous supply chain improvement.