Design and Trust

Design and Trust

Design and Trust

Author: Greg Mastrianni and Øistein Thorsen
Share

It’s human nature. When we first meet someone we form quick opinions based on looks, styleand the way that person carries themselves—it happens in a millisecond. To confirm or reset these first impulse impressions we typically ask two questions: ‘what is your name?’ and ‘what do you do?’

Design and Trust

We are wired to be attracted to beauty, confidence and power yet we seek more. We seek meaning by understanding what a person actually does and what they can provide for us. It is when surface and substance aligns we are willing to pursue an acquaintance and eventually grow to trust someone. With it comes the fruit of a deeper lasting connection.

Traditional marketing has for too long focused on shaping a favorable immediate brand impression, unburdened by concern or scrutiny for it to bare much resemblance to the true value of the product or service it represents. That approach is waning. Today the job is to build a 'brand of trust' and it does not simply concern itself with surface impressions and it avoids sensationalized claims. Its purpose is to present a brand offering that is true to form; a universal expression, a window inside. This is accomplished with design that clearly communicates your values and is drawn from your skills and credibility.

In physical and visual design, geometric form and image can convey a myriad of subtle qualities: strength, modernity, stability, humor, wisdom. With art and craft, research and strategic insight we have made it our job to help companies find the form that represents who they are in the deepest sense and answer those questions with purpose and elegance. Our design expertise will help your brand capture attention and build trust by focusing on what matters, who you are, what you do, and why.

Share