The Co-op partnered with FAI Farms, Two Sisters Food Group and University of Bristol to produce a training video for broiler farmers to encourage and identify positive welfare of broilers. With 20 million broilers a week being produced in the UK alone, and this video being made available to the entire UK industry, we hope that this resource helps towards improving the welfare of millions of birds.

"Expression of specific behaviours that are important to an animal is crucial in ensuring they have a life worth living. Good farm management is key to providing opportunities for these behaviours. This video is a much-needed resource to train producers in what to look for and to pay attention to the behaviour of their birds."
Annie Rayner, Research Manager at FAI farms and PhD student at the University of Bristol

The research project highlighted gaps in the current training provided to new broiler farmers. Firstly, around the importance of observing broiler behaviour and secondly, how farmers could improve welfare through the encouragement of positive behaviours. Mark Kempsell, Co-op Agricultural Manager, Poultry, said: “We’re delighted to have partnered with FAI Farms and the University of Bristol to create such a useful resource that we hope will aid poultry farmers, not only within our own farming groups, but also throughout the industry, to learn more about positive behaviour in broilers.”

Positive behaviours are natural behaviours that animals are highly motivated to perform, and these create positive experiences for the birds, resulting in enjoyment or pleasure. Opportunities to display positive behaviours is an important way to improve the quality of life for animals. Positive behaviours for broilers include wing flapping, running, jumping, dustbathing and scratching at the litter.

The training video captures on farm footage of broilers performing positive behaviours and describes why these behaviours are important for bird welfare. It then goes on to highlight the importance of litter, describing why maintaining dry and friable litter is not only good for the health of the birds, but also acts as another source of environmental enrichment for birds to interact with and perform positive behaviours. The training video also describes how to observe birds, encouraging farmers to take time out of their day to simply watch the birds as this is the best way to understand the behaviours of the birds and can help farmers to quickly spot when something is not be quite right.

The video will be shown to all new chicken farmers within the Coop supply chain. The Coop are keen that the benefits of the training is made available to the whole of the UK poultry industry and have partnered with Poultec, the training provider for the UK Poultry Passport Scheme. The video will be part of the broiler welfare training module–which is required to be undertaken by all farmers producing chickens to Red Tractor standards. In 2018, Poultec delivered welfare training to over 500 individuals. FAI is in the process of making subtitled versions of the video in Portuguese and Mandarin for use also internationally.

Nathan Raines, Poultec Associate Director, stated: “I believe this is an excellent educational tool for all broiler farmers and Poultec will certainly be embedding this into all of its Broiler Welfare training courses that are delivered across the UK.”

Daniel Dring from Hook Two Sisters commented: “We are very pleased to have been able to assist in the production of this video. High-quality training is very important to our industry and this allows us to ensure our staff are made aware of the importance of bird behaviours within the poultry house in a clear format to help improve on bird welfare”