Roadmap to better chicken welfare

Roadmap to Better Chicken Welfare

Offering food companies tailored roadmaps to turn corporate commitments into action.

WHAT DOES THE ROADMAP GIVE YOU?

Understand the science behind higher welfare standards

Accurate information about the practices and capabilities of your supply base

Robust reporting to civil society, investors, and consumers

Support in creating a practical and realistic plan to deliver your commitments

WHY DO YOU NEED A ROADMAP TO BETTER CHICKEN WELFARE?

NGO and customer awareness of chicken welfare has increased, and with that comes an expectation for companies to consider what this means for them.

Whether that means signing up for the Better Chicken Commitment, or implementing their own chicken welfare programme, companies will need to overcome significant operational challenges to improve chicken welfare in their supply chain.

THE KNOW HOW

Starting with the science: Our global team of experts constantly reviews and summarises the latest science and provides this to clients in a concise and easily digestible format.

Training: We will deliver knowledge building workshops to upskill the relevant teams within your business, focussing on: The science behind broiler welfare, the different broiler production systems, the practical implications that changes will have for you and your supply chain.

PROVEN TOOLS

Understanding current supply chains: Through the use of our online survey, data and mapping tools, we collect and analyse the current practices, infrastructure and approach of your broiler supply chains. This will highlight key challenges and opportunities for achieving your company’s higher welfare commitments.

A strategic roadmap: Achieving your goals requires, well-timed decisions, coordinated actions, engagements and collaborations. Some of the changes will require long term planning so we help you get on the front foot to ensure you meet your deadlines and deliver your goals.

External reporting framework: Collaborating closely with communications teams, an external reporting framework is supplied to ensure you communicate progress to civil society and consumers in a way that will resonate.